It’s The Season
Winter is here and that means a slowing real estate market. Auction.com has released the November Real Estate Nowcast, which projects that existing home sales for the month will fall between seasonally...
View ArticleBringing Back The World’s Fair
It’s been 30 years since the U.S. hosted a World’s Fair, and that last one – the 1984 shindig in New Orleans – had the sad distinction of being the only World’s Fair to go bankrupt while the event was...
View ArticleClik here to view.
Is Your Marketing Working?
Can you read what’s in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques. Here’s a look at three ways to predict the possible future of your...
View ArticleIt Was The Year Of …
There were a lot of high points and low points this year. Certainly it was the year of the CFPB, more oversight, decreasing loan volume, falling unemployment, and a whole host of other things. But for...
View ArticleBeware Of Senior Sentimentality
There have been numerous reports recently telling us that the fastest growing age group in the country are those individuals over 90 years of age. Each year as I age I become a stronger and stronger...
View ArticleSevere Clear
I learned to fly a number of years ago, and spend as much time in the air as possible. My favorite days aloft are those that pilots refer to as ‘severe clear,’ where visibility seems practically...
View ArticleAppraisal QC: What’s Required?
Today’s mortgage origination environment is one where the focus is on avoiding regulatory hassles and eliminating potential buybacks – and for good reason. With new regulation like Dodd-Frank,...
View ArticleWho Is Your Typical Buyer?
In a white paper by Radius called “Creating Buyer Personas” the company suggests that buyer personas, or representations of your ideal customers, are invaluable in shaping an effective marketing...
View ArticleThe Technological Advantage
I write and speak a great deal about the importance of using the latest technology in the mortgage industry. If you aren’t testing out the new technologies that arise to see what works and what doesn’t...
View ArticleCustomer Experience Should Be Your Edge
Mortgage lenders are living a new reality: customer experience isn’t just about a solid customer service call center. An exceptional customer experience can mean the difference between winning and...
View ArticleThe Changing Seasons Of The Mortgage Industry
As we near the Holidays, I am reminded of just how much of our lives revolve around seasons. Obviously, we have our physical weather patterns of spring, summer, fall and winter, but from a conceptual...
View ArticleCustomer Centric CRM Wins The Day
We all know that precipitous drops in interest rates drive significant increases in loan applications. From September to October of this year mortgage rates dropped 30 basis points and applications...
View Article